Mark Zuckerberg, Facebook and The Social Network
Mark Zuckerberg

Mark, is the creator of facebook or how it was once known "the facebook"
The LongTail Theory
The distribution and inventory costs of businesses successfully applying this strategy allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers instead of only selling large volumes of a reduced number of popular items. The total sales of this large number of "non-hit items" is called the Long Tail.

An example of a power law graph showing popularity ranking. To the right is the long tail; to the left are the few that dominate. Notice that the areas of both regions
match.